On a mission to make the world a sunnier place.
A simple, science-backed way to practice more of what makes you and others happier and more fulfilled.
Do More Good
Be the Sun, Not the Salt begins with a set of principles that encourage us to be our best selves. They can be applied every day — at work, at home, to our relationships, and to our own well-being.
Discover More Sun
It’s all about people
Let’s face it, salt happens. But positive change can be a part of who you are. See how people are bringing a little more sun into their lives by making small, yet meaningful changes.
Discover More Sun
It’s all about people
Let’s face it, salt happens. But positive change can be a part of who you are. See how people are bringing a little more sun into their lives by making small, yet meaningful changes.
look good. do good.
Wear. Share. Care.
10% of net proceeds from your purchase will go to your choice of one of our non-profit partners.
The Book
Your Best is Yet to Come
We have the power to uplift each other. In Be the Sun, Not the Salt, Dr. Cohen has crafted a simple, effective way for you to become a bright spot who brings the best out of yourself and others.
The Podcast
Get Inspired
Here to inspire, equip, and remind, Be the Sun, Not the Salt is a podcast about Heliotropic Living—an idea based on the science of why we are drawn to some behaviors and recoiled by others.
Treat your inbox to some
Good Energy
Sometimes all it takes is practice. Sign up for encouragement, inspiration, and special offers.
The Business of Being Sunny
In addition to helping us all be our more authentic selves and doing a little better each day, Be the Sun, Not the Salt is also committed to making workplaces... well, better places to work.
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